Corporate Responsibility
February 24, 2022
On February 24, 2022, Ukraine was invaded. While many millions fled, others remain unable or unwilling to abandon their country. For the displaced and vulnerable, including children and disabled people, the war poses a significant threat to their ability to access essentials and healthcare.
In Paris on December 10, 1948, the United Nations General Assembly proclaimed the Universal Declaration of Human Rights, setting the standard for achievements for all humans, everywhere. This declaration gives ‘recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice, and peace in the world…’ [The Universal Declaration of Human Rights]
Since this declaration, the world has shifted many times. Unfortunately, our human family has yet to fulfill its obligations to care about and protect each other. However, foundations, charities, individuals, and various organizations have worked for years to meet the expectations of our social contract.
In 1989, the United Nations Convention on the Rights of the Child (UNCRC) set out children’s civil, political, economic, social, health, and cultural rights. The nations that have signed and ratified the Convention (all countries except the United States and Somalia) must report to the UNCRC committee periodically and agree to be bound to the Convention by international law.
‘The four core principles of the Convention are non-discrimination; devotion to the child’s best interests; the right to life, survival, and development; and respect for the child’s views. Every right spelt out in the CRC is inherent to the human dignity and harmonious development of every child.’ [UNCRC]
That the world requires such conventions to protect the human family is a sad reality. That there are foundations and organizations that work to support and uphold the values that make for a peaceful and just society is the relief.
Bright Kids Charity upholds the values set out in the UN conventions on human and children’s rights by supporting children growing up in war and those from underprivileged circumstances.
How to Fish
Bright Kids Charity is committed to providing access to education to children who might otherwise not have access to such basic rights. The charity, which shows foresight and commitment to real-world issues, provides children with an education so that their future can be bright.
Rather than focus on academia, the charity provides children with opportunities for enrichment, which helps develop children’s social skills and interpersonal development. Such basic skills are a necessity for becoming an active contributing member of society.
The philanthropic attitude of those who work with Bright Kids Charity means that rather than providing band-aids, the workers aim to teach the children how they can thrive as adults.
Tyr Media supports Bright Kids as a stand-out charity for businesses to support.
Quality of Life
For many children growing up in war, they have additional needs that cannot be easily met. Without a secure family unit and adult guidance, children require more from their role models. For children to emulate the qualities that matter most in a harmonious and functional society they must be given access to the development of emotional intelligence. These life lessons are taught through interactions with community leaders and skilled artisans who generously share their time and knowledge with the most vulnerable in our society. By providing opportunities for children to learn art, languages, sports, and other social activities, these children are accessing and developing the high-level skills needed to participate in society, secure a job in adulthood and end a cycle of poverty and deprivation.
Tyr Media donates to help support the work of Bright Kids Charity.
Giving is Living
While education is the cornerstone of a bright future, without the basic necessities of life it means little. Bright Kids Charity works hard to provide clothing, healthcare, and basic necessities to families affected by the war.
Tyr Media is committed to donating to Bright Kids Charity to ensure that adequate medicine, clothing, school supplies and other supplies can be provided to families in Ukraine.
For Bright Kids Charity to operate efficiently, they need the financial support of businesses that see the difference they are making.
Every life matters. Your help counts.
Bright Kids is committed to providing opportunities for underprivileged children so that they can build their bright futures.